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Standard link building practices-Key steps to build effective links

Lets first understand link building, it can be termed as the process of building backlinks to website. As per SEO research the more backlinks you have in you web site, the higher it ranks in the search engines. Thus, it is an essential practice of spinning money from internet.

Link building methods changes regularly, anything that is effective today may not be effective tomorrow. According to SEO analysis, if a link has been used too much, then such a method would not be very much effective. Thus it is imperative to know which method is effective and offers good results.

Some of the reliable link building methods are:

Article submission

Getting published in article directories is also an effective and tested methods of link building, you will get backlinks as well as prospective visitors. It also offers you reliable appropriate contextual links that Google prefers.

Directory Submission

Directory submission works effectively in link building, however it is not wise to submit article in all the directories. To be precise, all the directories are not worthy enough for article submission.

According to SEO experts Yahoo directory link is one of the main backlink considered by Google. If you think you can afford Yahoo charges then it is worth submittimg to Yahoo directory. However, remember there is no guarantee that your site would get approval.

DMOZ is another major directory, where you can submit your article and it is worth submitting to, it has the efficiency to provide great advantages to your SEO campaign. But don’t forget that getting approval from DMOZ is not that easy. One more important thing, there are several small directories, which use DMOZ directory categories, so your listing with DMOZ means receiving bonus listings from many other web categories.

BOTW is also another major directory, besides these discussed directories you can look for some other qualitative directories too. Before deciding on any directory, you can analyse it by knowing its number of listed websites, backlinks, PR, age of the directory and others.

Social Bookmarking

Besides, backlinks social bookmarking also offers considerable bonus traffic, provided you bookmarked on world class bookmarking websites, these include Digg, Mixx and Propeller.

Blog Commenting

Blog commenting is another link building methods, find quality blogs linked to your category. Her e you can post your comment. A comment adds value to the blogpost, your comments have a strong chance of staying on blogposts.

Press Releases

Sounds strange but its true, submitting article to press release sites can also assist you in receiving backlinks. Nevertheless, finding a list of good press release site is not an easy task. If you manage to find qualitative press release sites, then you are sure of receiving backlinks.

Social Media and Web 2.0 pages

There is no dearth of social and web 2.0 sites, which can be used for submitting articles for backlinks. You can write articles and content, which are relevant to your website using keywords hyperlinked to your website, for example Squidoo, Hubpages, Blogger and Wordpress.com. These social media web 2.0 sites provide relevant contextual backlinks, which are preferred by major search engines.

priyank Search Engine Optimization keyword analysis, link building, seo analysis

The internet marketing relies heavily on search engines, web sites exposed to it drives maximum traffic. Of late social media optimization has also become important for search engine marketing besides web content and links. For instance Google maintains numerous social platforms; these include blogs, videos, and news. These social platforms functions as a separate search engine that has its own importance and listings.

Some years ago, Google blended the listings from these social platforms and named it universal search, now it is used as primary index. Owing to this development blogs, videos and news have become part of natural listings, this is one reason social media optimization has become an important piece of search. More over ranking authority given to Facebook, Myspace, Twitter and other similar social websites is also important for social media optimization. Now these also command substantial search territory.

Using diverse social platforms available on internet, you can capture greater number of organic positions.

How to enter social media optimization?

First and foremost thing you can do is, encourage your audience to link to your website, integrate blog, attract loyal readers and install plug-in button for bookmarking and tagging. Second, as soon as your site becomes useful for audience, it will be considered as resource hub, this will assist you in attracting inbound links. It’s a vital component of SEO. Third recognize your market segment; social media depends on your connections you establish with niche communities, keep them engaging through any of your social platform, be it in linkedin or blog. Another step you can take is integrating tracking tools, it will monitor and measure success of your social media optimization strategy.

Above mentioned steps would help in pushing your website up the ladder in the search engine listings. The key is understand how to use the social platforms tools effectively for optimizing your website on search engine. SEO is no more a layman’s job, of late it has become a professional area, keeping its importance companies across the globe have started hiring professional SEO professionals.

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All good things come to an end one day; even your laboriously designed website can become obsolete, if not updated regularly. If you want to redesign your website to keep inline with the changing trends-first hire an acclaimed company with perfect knowledge of the working of search engine. We have valid and logic reasons behind giving importance to search engine, two of these are:

a) You don’t lose your old traffic
b) You receive new visitors, when the new site goes on internet live

Here we would like to discuss some of the key SEO secrets, which may assist you in developing your world class new website:

a) Creating SEO site architecture

Search engines be it Google or Yahoo works on certain mechanism, they visualize all your web pages and their link pages and decide their place or positioning within the site. Pages with linkage with every other page are given more consideration than those pages that only have linkage with few others. Technically it is known as internal page rank.

Recommendation

Remember that you don’t bury your previous content bringing traffic for your website. Make sure that any content with rich keyword is placed high up in your site hierarchy. Content present in a particular category should be cross-linked using sub-navigation within that specific section.

b) Deciding category and avoiding duplicate content

You should keep in mind that people browse search engine for information, issue or business, therefore you should categorise your web content in a professional way. The more categories you have in your content for various target visitors, the better you serve your visitors.

Recommendation

Make sure that all top level key pages caters to the requirements of potential customers and should be such that they solve queries and problems of the customers. Further, ensure that your visitors end up at your website’s URL while looking for service or product. Let us understand this with an example, if a particular product can be classified both in product and service category, it should be categorized in both the categories. Nevertheless, make sure that the page customers visit regardless of category should be same.

c) New Content Management and Changing URLs

In case, if URLs are altered in the redesign owing to new content or back-end coding, search engine may take little time for indexing. Search engine might take some time in providing the weightage given to your old URLS, just have patience.

Recommendation

Ensure that you redirect all old URLs to their linked part within the restructured website. It will help in passing link popularity of the old URLs to the newly made URLs swiftly. One way to ensure this is that the new URLs are named similar to old ones.

d) Coding of Navigation Menus

You have to make sure that the links contained in the navigation of your website are coded in accordance with the search engine’s working mechanism. For example some DHTML flash menus are invisible to search engines, and pages linked within them don’t receive internal popularity they deserve.

Recommendation

You have to make sure that in your new website all navigational menus are coded with CSS, it is visible and readable to diverse search engines. Also do away with drop-down box links as the main form of navigation, more over ensure that the entire content is accessible through hard-coded links.

e) HTML Elements

You have to make sure that your new website’s content management system assists you in creating custom description for titles, metas, headers, URLs and alt, although some level of automation is advisable.

Recommendation

Ensure that your new website’s content management system has fields for customisation of title tags, meta description, heading tags and others. Character limit should not be there in these fields as every page has different requirement.

f) Session IDs and other tracking links

Don’t use session IDs to track visitors, its in your website’s interest, in case you want to use them then only feed the clean URLs for search engine spider. Avoiding this may land your URLs in an infinite loop, getting indexed the same content under multiple URLs.

Recommendation

If this type of tracking is inbuilt in your system then use the canonical link element in order to manage one URL for every page of content.

We are sure using above suggestion; you will develop world class website fitting search engine requirements.

priyank Web Design / Web Development brisbane, SEO, web design, website

Importance of HTML and XML sitemaps

Like many others you also want to increase your online presence, developing an HTML sitemap and a XML sitemap for your website are some of the right steps in this direction. Besides, it will also add value in SEO, which in turn will help bring your website onto the first page of leading search engines like Google, Yahoo and MSN. Submitting sitemap to various search engines confirms that you also exist in World Wide Web.

Sitemaps are basically of two types-HTML and XML. An HTML sitemap is one that offers a directory sort of thing comprising all the pages present in your website. On the other hand your XML sitemaps helps search engine in crawling diverse pages of your site. In the below given content we are discussing the various advantages of developing HTML and XML sitemap, and how to create them using sitemap generator.

HTML Sitemaps

It is a single page comprising links to all the pages related to your website. Generally, it is shown on every page and accessed through link in your site footer. A well developed sitemap helps visitors visiting your site access the right page they are looking for, while if your HTML sitemap lacks quality, visitors will face problems searching right page and content. In such a situation, they may be forced to look for other options.

Even from an SEO perspective HTML sitemap is of immense importance, using sitemap search engine’s robot crawls your website’s pages easily and brings them in the search result. Thus your website gets exposed regularly to millions of visitors. For more clear picture on the HTML sitemap you can also have a glance at the IT companies offering sitemap development through search engines , there you will notice that each page on the website comprises a link to this page in the footer.

XML Sitemaps

HTML sitemaps are tailor made for human visitors visiting your website, while XML sitemaps are created keeping in view the technical requirements of search engines. It has been found that popular search engines like Google and Yahoo use XML sitemaps in their search process for indexing the pages of websites. A well designed XML sitemap will easily converse search engine-what kinds of pages are there in your website, when and how often those pages are updated and when they were last modified? This will help search engine in doing indexing job more accurately and deciding which page to revisit regularly.

Given below is an example of the XML you would like to integrate in your XML sitemap:

<url>

<loc>yoursitedomain/index.htm</loc>

<lastmod>2009-03-05</lastmod>

<changefreq>weekly</changefreq>

<priority>1.0</priority>

</url>

If you analyse above example, you will notice, we have provided details concerning the last modified date (<lastmod), the frequency regarding updating (<changefreq>) and the priority of this page with respect to the other pages of the website (<priority>).

Tip: Don’t indulge in unethical practice in giving information in your website’s sitemap. Enter accurate information in your website’s sitemap, otherwise your website will be shown less often in the search results of diverse search engines.

Creating both HTML and XML Sitemaps

Creating HTML sitemaps is similar to creating a basic HTML page containing links to all the pages of your website. Remember whenever you are creating a new page for your website, you must add those links on the sitemap of your website without fail. Although creating XML sitemaps is not only challenging and time consuming manually but you can also collect information on this key subject browsing leading search engines like Google, you can select paid or free information on the subject as per your convenience.

Frequency of submitting sitemap

In case if you are updating information regularly on your website’s web pages then you should update your sitemap more frequently. Keep on updating and submitting your sitemap regularly on search engines, this will increase your exposure on world wide web.

Conclusion

If you are interested in increasing your online presence then give due importance to both HTML as well as XML sitemaps. It will improve your search engine ranking that in turn will offer you more exposure on World Wide Web and business. But apart from HTML and XML sitemaps, there are many more things involved in the search engine optimization.

priyank Search Engine Optimization brisbane SEO, html sitemap, SEO, website optimisation, xml sitemap

Content and Its importance

While developing your website focus on quality of content as it is one of the essential components of website. Give equal importance to each and every web page of your website, think it may lose or capture audience. Writing paragraph after paragraph will not inspire visitors to read the web page, it is the quality of content and manner in which you have written the content that matters. In this article we are covering some of the key guidelines to help in writing web content for your website, these are:

Communicative Headings

It has been found that visitors decide to read your web page generally after having a quick look at a heading or two. Before deciding on headline, consider which headline will be more attentive:

• PHP solutions for the web

• Three eCommerce PHP Solutions for the Web

Although both could be headings for the same content but the second heading has a better chance to attract attention as it points what will follow next. Besides, it also specifies a level of expertise. Keeping headings short helps visitors scan and infer content in advance. You can also add subheading in the content if required, it will make reading more interesting, and moreover visitors can read content of their application and leave the rest.

Conclude and expand

Remember your website is not only for unwearied visitors but also for impatient readers, clearly state what your content has primarily in the  first few lines. This will give clear picture about the web page and force visitors to read further.

Effective bullets lists

Content in bullets form looks concise and easy to understand but don’t forget if you add too many bullets, it will lose the interest of the visitors. In case if you think you want to add more than 10 bullets, add subheadings. Visitors can jump from one bullet to another in accordance to their interest.

Be clear in your concept and give concise

Remember time is precious, whether your visitors are looking for business, sports or information but they don’t have plenty of time to visit your website. Be very clear in your concept and give concise and to the point information about your business in your website.  Unnecessary content may force your visitors to jump to your competitors’ website, for instance in place of “pink in color”-you can just say pink.  Also avoid repeating content, whatever content/issue you have discussed earlier should be avoided in the future content. When writing content use present indefinite and continuous tense but passive voice.

Audience specific content

In order to judge the quality of your content and targeted audience-you can also ask people from your social circle to read and tell their opinion. This is one of the key exercises you can carry out to know and understand your audience. Whether you want to sell a product or disseminate Information on education-speak with your audience first before coming to any conclusion. If you are targeting students use student centric language, avoid using literary or philosophical terms, this is one of the ways to attract audience and repeat visitors. Don’t use content or links that may distract your visitors or targeted audience.

Be specific about links

While adding link to your website, make sure that these are different from the text of your website, it will assist visitors in properly scanning your web pages.  Use short heading or sentence for “click here” option, for example instead of saying click here to read more just say read more.  For content that has two or above pages, use click for part 2 or web development tips. This will compel readers to read further.

Proofread and make content error free

you may think it is ok to have 5% to 10% grammar error in the content but it will create bad impression on many visitors. There are people who are fond of prudence, for them quality matters, you may lose such visitors.  To attract and retain such visitors you should read your web content two to three times before integrating it on the website.  Check your content for spelling and grammar, also for flow and connectivity.

Conclude leaving curiosity

You may think it unwanted but it is nice to close the content of the web page summarizing key points. And if you think you want your visitors to read some more related or remaining content, leave some hint for them.

Once you know what you want to offer to your readers, and the requirements of your readers, you are in a better position to make your website and business successful.

admin Content Development content development, content write brisbane, how to, seo brisbane, website content

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priyank General

As traffic over the internet increases and more people start using search engines to find useful information, the use of local search engines is becoming more important and continues to rise. Any website or service provider who services local or limited geographical areas should seriously consider local search engine optimisation.

What is Local Search?

Local Search uses specific and specialised search engines, commonly known as directories, which are used to focus on a selected geographic region to find local businesses and websites focused on your area.

Local Search directories allow users to select their location, and narrow their search by categories until they find the listing they want. Google works as a local search directory, for example, when you search on Google using a geographic modifier or search phrase like “outsource bookkeeping Brisbane”, a map appears with results specific to that location. You can also take it one step further and search Google Local specifically. Many local web directories provide a basic free listing with a paid advantage listing option.

Where is the Best Place to be Listed?

There are some places where local service providers don’t want to miss such as Google Local.

priyank Search Engine Optimization Australian search company, local search optimization, local website optimization

Landing Pages are lead generators or revenue makers in online marketing. On a landing page a visitor clicks on an advertisement or search engine result to bring up a seller’s website.

A landing page can be an advertisement or link, that is optimised to feature specific keywords or phrases for indexing by search engines. In pay per click (PPC) campaigns, a landing page is modified so that an advertisement’s effect can be counted.

There are two types of landing pages: orientational and transactional. Orientational landing pages show information in the form of display text, images, dynamic compilations of relevant links, or other elements. The effectiveness of reference landing pages is measured by revenue earned by the advertisements displayed on the landing page.

Transactional landing pages are designed to get information from a visitor by persuading them to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page. This landing page achieves its ultimate goal of direct or ultimate trade of a product or service. The efficiency of transactional landing pages is measured through the conversion rate, that is, the percentage of visitors who have acted on the desired purpose for what a transactional landing page was formed.

priyank Search Engine Optimization landing page optimisation

There are six main steps in undertaking Search Engine Optimisation (SEO):

1) Mapping out a keyword strategy 

2) Optimising the website structure 

3) Developing optimised web pages and content 

4) Link building and promotion campaign 

5) Analyse result 

6) Refine result

 The first step towards a SEO campaign is Keyword Analysis and mapping it with the website theme and content. There are many tools available over the internet for keyword analysis, which can be easily found on Google. However, the major issue is the cost of those tools. Costs can vary from around US$60 per month to several hundred dollars per year.

What if you know how to analyse keywords for your websites?

You can analyse your website’s keywords using free tools such as:

 (a) Google external keyword tool    or    (b) word tracker free tool.

When you plan a new website, you want to take your main keyword phrase (which should represent the theme of the site), and break it up into sub-phrases that have less competition. You can do this with Google’s external keyword tool. When you get the tool on your screen you can enter your keyword phrase in the box to the right, then hit the “Get Keyword Ideas” button.

Steps for keyword analysis: 

1) Brainstorming to find out related keyword and phrases for website 

2) Determine core keywords related to your website theme

3) Make clusters of keywords, then dilute them using some low profile keywords 

4) Add this cluster to you web pages and articles.

priyank Search Engine Optimization seo analysis, seo keyword analysis

Webmasters are always concerned about attracting more traffic towards their websites. There are many ways to do this, but the most important way is link building i.e. to attract links from the related websites. It is important not only to attract many links but good quality links.

You need to consider the following points when attempting to attract links:

1)    Domain Age and Page Authority: Try to get links from high “authority” websites i.e. from higher page rank website. “Authority” websites have more weight than links from lesser-known websites.

2)    Relativity: The best links should come from websites which are related to your website’s theme.

3)    The anchor text should include keywords that relate to the topic covered on the web page that is being linked to. Anchor text should be varied; links that all have the same anchor text will appear manipulated and contrived to the search engines.

4)    Position of links on the page also count. Some search experts claim that footer links carry less value than links which are integrated into the actual web page content.

5)    Deep linking appears more natural to search engines. The links should direct visitors to a related page within the website. Do not make the mistake of directing all of the web links to a website’s home page.

6)    Links should come from a variety of sources. Fewer links from a larger number of websites will generally “weigh” more than a large number of links from a small number of websites.

7)    It is more likely that links containing surrounding text are more likely to be relevant, and as a result those links tend to be worth more.

priyank Search Engine Optimization link building, link building strategy, perfect linking